Digital Commerce Content & Social Insights Specialist

Rogers, AR (Hybrid)

$45K/yr – $65K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end product content lifecycle on Walmart.com, driving optimization, accuracy, and discoverability, while coordinating with cross-functional teams to analyze performance and inform content strategy.

  • Lead updates and SEO-focused content improvements across product pages
  • Deliver recurring performance dashboards and shopper-insight summaries

Job Description

Responsibilities

  • Support the execution and optimization of product content across Walmart.com.
  • Manage content updates, launches, audits, and maintenance through Walmart Supplier One and related content platforms.
  • Ensure product pages are accurate, complete, and compliant with Walmart content standards.
  • Help identify and resolve content issues that impact discoverability, shopper experience, or conversion.
  • Support digital shelf optimization efforts through SEO, search insights, content health reporting, and performance analytics.
  • Assist in updating product titles, descriptions, attributes, imagery, and enhanced content to improve discoverability and conversion.
  • Monitor content performance and provide recommendations to improve shopper engagement.
  • Partner with agency and internal teams to support content testing and continuous improvement initiatives.
  • Monitor social, cultural, category, and shopper trends using social listening and trend-monitoring tools.
  • Identify emerging conversations, behaviors, and consumer interests relevant to Unilever brands and Walmart shoppers.

Requirements

  • Bachelor's degree or equivalent experience.
  • 1-3 years of experience in eCommerce, digital content, retail media, shopper marketing, social media, social listening, or a related field.
  • Strong interest in digital commerce, content optimization, and consumer trends.
  • Familiarity with Walmart.com, retail media, digital shelf analytics, or eCommerce content management platforms is a plus.
  • Comfortable working with data and identifying insights from performance metrics.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple projects in a fast-paced environment.
  • Effective communication and collaboration skills.
  • Curiosity about culture, social trends, shopper behavior, and emerging commerce opportunities.

Benefits

  • Unlimited PTO
  • Hybrid schedule - 3 days in office
  • Medical, Dental, Vision (with an option for free medical care!)
  • 401K with a % match
  • Various maternity/paternity leave options
  • Fully funded disability and life insurance options
  • Headspace subscription
  • Wellness Stipend
  • and more....

Barrows

The retail experience company. We harness the energy of our people,the quality of our products, and thespirit of our organization to createtransformative retail experiencesaround the world.Our team of analysts, designers, makers and experts specialise in retail experience design, connecting physical and digital stores, category transformation, shopper marketing and display design.As the retail landscape evolves, our continued mission is to move retail forward.

Founded in 1990
New York, New York, USA
604 employees (141 in marketing)

Salaries

Posted range

$45K/yr – $65K/yr

Taken straight from the job posting.

See all Barrows salaries

Marketing Team

Marketing Team Size
25 (4% of company)
Median Tenure
0.4 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Last Raise
Undisclosed, 14 years ago

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
49.1%
Direct
32.8%
Referral
7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~604