Responsibilities

• Proactively identify opportunities to improve digital shelf content by monitoring seasonality trends, ratings & reviews insights, AI-generated feedback, and search terms.
• Analyze product performance to identify top items in need of content optimization and prioritize efforts based on business impact.
• Leverage content tools and partners to assess content quality, benchmark against competitors, and inform optimization recommendations.
• Support new product launch content coordination, ensuring all assets (written copy, images, and enhanced content) are completed and live by launch deadlines.
• Receive content strategy direction from the Digital Economy Strategy team and translate it into clear, actionable briefs and findings for the Brand teams.
• Share insights, data, and recommendations with Brand teams to guide content creation priorities.
• Track content development progress and serve as the primary point of contact to ensure the Content Syndication team is informed when content is completed and ready for distribution.
• Maintain content calendars, status trackers, and workflow documentation to keep all stakeholders aligned.
• Handle day-to-day operational tasks within Bazaarvoice, including monitoring review volume, flagging issues, and supporting review syndication and social commerce efforts.
• Identify opportunities to improve ratings & reviews performance and escalate strategic recommendations to the Digital Economy Strategy team and Brand teams.

Requirements

• Bachelor's degree in Marketing, Communications, E-Commerce, or a related field.
• 1–3 years of experience in e-commerce content, digital marketing, or a related role.
• Familiarity with digital shelf concepts, product detail page best practices, and content syndication workflows.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Comfort working cross-functionally across multiple teams and stakeholders.

Preferred

• Experience content and review platforms (e.g. Bazaarvoice).
• Exposure to AI content generation tools and an understanding of how to apply them in an e-commerce context.
• Familiarity with content syndication platforms (e.g., Salsify).
• Knowledge of Amazon and Walmart best practices and familiarity with scorecards and data quality reporting
• Understanding of SEO, AEO, and GEO principles as they relate to product content and search visibility.
• Experience in CPG, retail, or consumer brand environments.

Benefits

• health and welfare insurance
• parental leave
• paid time off
• retirement savings plans