Responsibilities

• The Digital Commerce Content Coordinator plays a critical role in optimizing and coordinating digital shelf content across our retail partners.
• This individual serves as the connective tissue between the Digital Economy Strategy team, Content Syndication team, Media team, and Brand teams — ensuring that content strategy is translated into action, assets are delivered on time, and product detail pages are continuously improved.
• The ideal candidate is detail-oriented, proactive, and passionate about e-commerce content that drives conversion.
• Content Optimization & Opportunity Identification
• Proactively identify opportunities to improve digital shelf content by monitoring seasonality trends, ratings & reviews insights, AI-generated feedback, and search terms.
• Analyze product performance to identify top items in need of content optimization and prioritize efforts based on business impact.
• Leverage content tools and partners to assess content quality, benchmark against competitors, and inform optimization recommendations.
• Support new product launch content coordination, ensuring all assets (written copy, images, and enhanced content) are completed and live by launch deadlines.
• Cross-Functional Coordination & Workflow Management
• Receive content strategy direction from the Digital Economy Strategy team and translate it into clear, actionable briefs and findings for the Brand teams.

Requirements

• Bachelor's degree in Marketing, Communications, E-Commerce, or a related field.
• 1–3 years of experience in e-commerce content, digital marketing, or a related role.
• Familiarity with digital shelf concepts, product detail page best practices, and content syndication workflows.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Comfort working cross-functionally across multiple teams and stakeholders.

Preferred

• Experience content and review platforms (e.g. Bazaarvoice).
• Exposure to AI content generation tools and an understanding of how to apply them in an e-commerce context.
• Familiarity with content syndication platforms (e.g., Salsify).
• Knowledge of Amazon and Walmart best practices and familiarity with scorecards and data quality reporting
• Understanding of SEO, AEO, and GEO principles as they relate to product content and search visibility.
• Experience in CPG, retail, or consumer brand environments.