Responsibilities

• Execute marketing and recruitment campaign strategies including website, digital & PPC marketing, adwords, paid media, SEO, etc. for target audiences based on standard market research data results.
• Assist the Director of Marketing and Communications with outlining yearly digital marketing strategy for the Office of Admissions, The Graduate School of Education, and the Development Department, as needed.
• Oversee communications operations (email scheduling, recipient lists, reports, drip campaigns) via Slate CRM.
• Manage and maintain website SEO.
• Supervise the Digital Campaign Coordinator including training, development, performance, and delegation of tasks.
• Provide optimization recommendations and analytic insights on digital marketing campaigns.
• Coordinate with Web and Analytics Developer to ensure our analytics and tracking of all marketing campaigns and SEO efforts are in place, create dashboards to review results.
• Coordinate with the creative and media teams on campaign assets, ensure timely delivery for launching campaigns.
• Serve as an assistant liaison with 3rd party vendors, assisting the Director of Marketing & Communications.
• Provide outstanding customer service to the College and its departments and professionally represent College in all business interactions and settings.

Requirements

• Bachelors or Associates degree.
• 8+ years of experience in marketing or working in related fields.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, MNTN, Spotify, and other self-serve ad platforms.
• Extensive experience working in a CRM and familiarity with Google Analytics is required.

Preferred

• Experience with Slate CRM
• Familiarity with Google Suite products
• Experience using project management software such as Asana, ClickUp, Monday, etc.
• Prior work with a liberal arts college/university
• Familiarity with nontraditional digital communications such as video , podcasts, and photographs.
• Experience managing direct reports.