Digital Brand Media Manager at Pure Fishing | Charleston, SC

Pure Fishing

Digital Brand Media Manager

Charleston, SC (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive media planning and buying across paid channels with budget ownership and measurement at Pure Fishing.

Own end-to-end planning, buying, and optimization across paid social, CTV, podcast, DOOH, and offline media.
Must-have: 5+ years in digital media buying/planning with hands-on experience across listed media.
Standout: Cross-functional collaboration with brand, analytics, and ecommerce and budget management.

Job Description

Responsibilities

Lead end-to-end media planning, buying, execution, and measurement across paid social, CTV, podcast, DOOH, and physical mailers
Develop annual and campaign-level media strategies that balance brand and ecommerce goals
Own media budgets, pacing, and optimization to maximize impact and efficiency
Define success metrics and measurement frameworks, including brand lift, incrementality testing, and attribution models
Partner with creative and ecommerce teams to test, optimize, and evolve messaging and creative
Collaborate cross-functionally with brand, analytics, product, and ecommerce teams
Manage agency, platform, and vendor partners from negotiation through execution
Deliver performance reporting, insights, and strategic recommendations to leadership

Requirements

5+ years of experience in digital media buying or media planning
Hands-on experience across paid social, CTV, podcast, DOOH, and offline media
Strong understanding of ad platforms, DSPs, ad servers, and tracking technologies
Comfort with analytics, dashboards, and turning data into actionable strategy
Proven experience managing budgets and optimizing media spend
Excellent communication and stakeholder management skills
Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)
Ecommerce or DTC brand experience is a plus
Familiarity with privacy-first and cookieless measurement approaches is a bonus

Preferred

Ecommerce or DTC brand experience is a plus
Familiarity with privacy-first and cookieless measurement approaches is a bonus

Pure Fishing

3.5 Glassdoor

With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.Our Commitment to Excellence at Pure Fishing:At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to:Empower Our Team: We foster a culture where every voice is valued and innovation thrives.Sustainability: We’re dedicated to preserving our waters and wildlife for future generations.Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers.Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.

Columbia, South Carolina, USA

1.5K employees (172 in marketing)

www.purefishing.com

73% recommend to a friend

86% CEO approval