Responsibilities

• Lead digital brand execution – Develop and execute digital communication strategies that strengthen awareness, engagement, and connection with the Starbucks Reserve and Roastery brands across customer-facing channels.
• Own content creation and storytelling – Create, publish, and manage content across social media, digital channels, websites, and customer-facing communications. Capture photography and video content that showcases products, partners, events, and experiences while partnering with agencies and creative resources when needed.
• Bring campaigns and experiences to life – Partner with business stakeholders to execute integrated campaigns, product launches, seasonal activations, and key Roastery events through compelling content, communications, and storytelling.
• Manage digital channels and brand presence – Serve as the owner of the Roasteries' digital presence, ensuring content is accurate, current, and aligned with brand standards across websites, online business profiles, customer review platforms, and other customer-facing digital channels.
• Drive marketing operations excellence – Manage project timelines, approvals, production schedules, in-store printed materials, and execution processes to ensure initiatives are delivered efficiently and effectively.
• Leverage insights and partnerships to drive results – Analyze performance metrics and customer insights to optimize content and campaigns while collaborating across a highly matrixed organization to deliver business objectives.

Requirements

• 5+ years of experience in digital marketing, brand marketing, communications, social media, content creation, or related fields
• Experience creating and managing digital content, including photography, videography, copywriting, social media, website content, and customer-facing communications
• Experience executing campaigns, launches, and marketing initiatives from planning through implementation
• Experience managing digital channels, online brand presence, and content governance while maintaining alignment with brand standards
• Strong analytical, communication, project management, and cross-functional leadership skills, including the ability to influence and drive results in a matrixed organization

Preferred

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred
• Experience working with creative agencies, content partners, or external vendors preferred

Benefits

• medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
• short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year
• 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities
• backup care and DACA reimbursement
• Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies