Digital Advertising Manager

Grand Rapids, MI (Hybrid)

$85K/yr – $115K/yrSenior Level3+ years expFull time

Posted 8 days ago

Job Summary

Own the paid media programs end to end across Meta, Google, YouTube, and emerging platforms, from strategy and testing to reporting and cross‑team collaboration.

Plan, launch, and optimize campaigns with budget and bid management
Build analytics and attribution infrastructure to track ROI and CPAs
Lead A/B tests and optimization across landing pages and funnels

Job Description

Responsibilities

Plan, launch, and optimize paid campaigns across Meta, Google, YouTube, and emerging platforms
Manage budgets, bids, targeting, and creative testing to drive qualified leads at an efficient cost per acquisition
Design and run structured A/B and multivariate tests to lower CPA, improve lead quality, and diversify lead gen channels
Build and maintain reporting and analytics infrastructure for real-time visibility into campaign performance and marketing ROI
Configure and maintain GHL attribution from first touch through booked appointment and closed client
Develop and execute SEO strategy to grow organic visibility for our ideal client profile
Lead AEO efforts to position our brands as cited, trusted sources in AI-driven search
Deliver performance reporting and manage ad campaigns for agency clients
Stay current with platform algorithm changes, privacy/tracking shifts, and digital advertising trends
Collaborate across teams to keep messaging compliant, on-brand, and aligned with organic, email, and content efforts

Requirements

3+ years managing paid campaigns across Meta, Google, and YouTube with demonstrable ROI
Track record of lowering CPA while improving lead quality
Deep understanding of platform-specific bidding, targeting, and optimization
Experience managing ad budgets across multiple accounts or clients
Experience building reporting infrastructure that turns raw data into clear insight
Proficiency with conversion tracking and attribution modeling (HighLevel experience a plus)
Ability to translate performance metrics into business impact and strategic recommendations
Working knowledge of technical and content SEO
Familiarity with AEO and how AI-driven search surfaces and cites content
Understanding of how paid and organic search work together

Benefits

Comprehensive health insurance — 100% of individual premium covered, plus $3,000 annual HSA contribution
Long-term group disability insurance (60% of compensation)
Unlimited PTO (approved in advance)
Individual performance bonus eligibility after one year
Salary commensurate with experience

Lifeworks Advisors

3.3 Glassdoor

Lifeworks Advisors is a modern independent registered investment advisor (RIA) and technology firm that is solving the biggest challenges advisors face today. We are backed by one of the wealth management industry’s most successful and well-known executives, Marty Bicknell, and his team of industry leaders.Our team sits at the intersection of one of the oldest and most outdated industries (Wealth Management) and the future of financial technology (FinTech). We are pushing the boundaries of wealth management, disrupting outdated business models, and delivering personalized solutions to advisory practices and individual clients through our software platform. We are building a digital ecosystem on a common data model that connects a seamless and intuitive client experience across all segments of the wealth management process with the back office operations of clearing, custody, compliance, and account management. Our software leverages machine learning, natural language processing, and native cloud technology to solve many of the biggest challenges advisors and clients face today in the wealth management space. We are delivering The Future of Advice®, today. Lifeworks Advisors, LLC (“Lifeworks Advisors”) is a Registered Investment Advisor (“RIA”).

Founded in 2016

Grand Rapids, Michigan, USA

41 employees (4 in marketing)

lifeworksadvisors.com

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