Responsibilities

• Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
• Respond to customer requests and communications in a timely manner, based on SLAs set by the company
• Maintain a customer retention rate that is deemed acceptable by the company
• Act as a true consultant by understanding the client’s core goals
• Plan advertising strategy on a monthly and quarterly basis with clients
• Execute and present results of key initiatives
• Identify opportunities to enhance a client's advertising portfolio
• Ensure that accounts meet client defined budget and metric goals
• Optimize accounts on a regular basis based on best practices outlined by the company
• Deploy A/B testing and CRO tactics to improve account performance

Requirements

• Bachelor’s Degree or equivalent experience
• Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
• Knowledge of Google Analytics or other bid optimization tools
• Proficiency in Excel, Microsoft Word and Outlook
• 2+ years’ experience managing digital campaigns
• 1+ years account management or customer service experience

Preferred

• Google Analytics Certification
• Google AdWords and Bing Ads Certifications
• Experience as a PPC analyst
• Experience with ads management software such as Fluency, Kenshoo, Marin, Doubleclick, Searchforce or Acquisio
• Project management experience
• Automotive marketing / automotive internet sales experience
• Prior experience with digital marketing agencies

Benefits

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account