Responsibilities

• Develop and execute paid media strategies across Google Ads, Local Service Ads, and social platforms aligned with client goals
• Conduct keyword research, audience analysis, and competitive research to inform campaign direction
• Write compelling ad copy and develop creative concepts for both search and social campaigns
• Continuously optimize campaigns through bid adjustments, targeting refinements, and creative testing
• Manage and improve Local Service Ads performance, including visibility, lead quality, and cost efficiency
• Monitor and manage ad spend across platforms to maximize efficiency and ROI
• Provide strategic budget recommendations based on performance trends and client objectives
• Analyze campaign performance using key metrics (CTR, CPA, ROAS, etc.)
• Deliver clear, actionable reports with insights and optimization recommendations
• Build and refine audience targeting strategies using demographic, geographic, and behavioral data

Requirements

• Minimum 1yr of Google Ads experience or equivalent training required
• 2+ years of experience in a digital marketing or paid media role preferred
• 2+ years of hands-on experience managing: Local Service Ads (LSA, Facebook and Instagram Ads)
• Strong expertise in social media advertising (required)
• Google Ads and/or Google Analytics certifications preferred
• Excellent communication, organization, and project management skills
• Ability to manage multiple clients and priorities in a fast-paced environment

Preferred

• Instagram Ads: 1 year (Preferred)
• Agency: 1 year (Preferred)
• Google Analytics Certification (Preferred)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance