Responsibilities

• Campaign Management: Develop, manage, and optimize paid search and paid social campaigns to achieve client goals.
• Data Analysis: Collect and analyze data from various sources (customer data, marketing platforms, web analytics) to identify high-value opportunities and areas for improvement.
• Budget & Keyword Control: Manage keyword portfolios and strictly control monthly spending to align with client goals.
• Testing & Optimization: Run A/B tests on campaigns and landing pages, analyzing key metrics to drive performance.
• Reporting: Create comprehensive dashboards, data visualizations, and performance reports for internal and external stakeholders.
• Client Communication: Clearly present strategies and results to colleagues, senior managers, and clients.