Responsibilities

• Project manage and optimize integrated print and digital marketing and communications strategies for hospital/health system clients
• Foster, retain and grow client relationships; serve as trusted member of the client’s team
• Lead campaign performance calls with clients and provide insights and recommendations based on results
• Navigate and interpret data from sources like Google Ads, Google Analytics, Facebook, YouTube to inform strategy
• Coordinate cross-functional team to keep projects on schedule and within budget
• Create and oversee content marketing assets: blogs, content hubs, publications, web content, etc

Requirements

• Proven experience leading and project managing campaigns including a diverse mix of marketing tactics including, but not limited to website creation, landing pages, content creation, emails, digital ads, videos and animations, print publications and direct mail pieces
• Experience leading campaign performance calls with clients and effectively providing insights and recommendations based on campaign results
• Experience navigating and interpreting data provided from sources like Google Ads, Google Analytics, Facebook, and/or YouTube
• Experience strategizing with clients, advising on messaging, branding and competitive positioning
• The ability to keep clients on schedule and projects on budget within scope, while effectively communicating with and providing direction to other members of the team
• Proven strategic development capabilities and a knowledge of marketing strategy, ideally in healthcare, including an understanding of interactive and digital media platforms such as email, paid search and social advertising and landing pages
• Sharp active listening skills that allow you to identify opportunities to add value and grow accounts with existing clients
• Ability to work in a fast-paced, deadline-driven environment with the ability to quickly pivot
• Service-oriented attitude
• Inquisitive, diplomatic and resourceful personality
• Superior appreciation of agency time limitations, priorities and time allocation
• Bachelor’s degree in business, marketing or a related field
• Minimum of 5 years of experience in account services at a marketing or advertising agency
• Experience within healthcare industry preferred

Preferred

• Certifications in project management and content marketing preferred
• Experience within the healthcare industry preferred
• Previous experience working remotely is preferred