Responsibilities

• Develop comprehensive digital marketing strategies aligned with client business objectives, audiences, and performance goals.
• Evaluate the digital landscape and recommend the right mix of channels, platforms, tactics, and technologies.
• Translate client goals into clear, actionable digital plans and campaign strategies.
• Partner with paid media, analytics, creative, account management, and other teams to bring strategies to life.
• Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization.
• Use data and insights to make recommendations—not simply report what happened.
• Help establish KPIs, measurement strategies, and performance expectations.
• Identify opportunities to improve customer journeys, engagement, lead generation, conversion, and overall digital performance.
• Stay current on developments in paid media, search, social, AI, marketing technology, audience targeting, privacy, and emerging digital platforms.
• Participate in client meetings and clearly communicate digital strategies, recommendations, and results.

Requirements

• 5+ years of experience in digital marketing, digital strategy, performance marketing, or a related discipline.
• Strong understanding of paid search, paid social, display/programmatic, SEO, websites, email/CRM, analytics, and conversion strategy.
• Experience developing integrated digital strategies across multiple channels.
• Ability to interpret data and translate it into practical business and marketing recommendations.
• Strong understanding of digital measurement, KPIs, attribution, and campaign performance.
• Experience working with platforms such as Google Ads, Google Analytics, Meta, LinkedIn, marketing automation/CRM platforms, and related digital tools.
• Excellent communication and presentation skills.
• Strong critical-thinking and problem-solving abilities.
• Ability to manage multiple priorities in a fast-paced, client-focused environment.
• Comfortable collaborating across disciplines rather than working within a single digital specialty.

Preferred

• We're especially interested in candidates who are naturally curious. You ask why , dig into the data, follow changes in consumer behavior and technology, and look for opportunities others may miss.
• Experience using AI and emerging technologies to improve marketing strategy, research, audience insights, campaign performance, or workflow efficiency is a plus.
• Most importantly, we're looking for someone who can connect strategy, data, creativity, and execution —and help our clients make smarter digital marketing decisions.