Design and Database Marketing Specialist
New Jersey, USA (On-site)
Posted 6 months ago
Job Summary
Own creative design and templated assets for multi-channel marketing, aligning with brand guidelines and CDP-driven campaigns.
- Own the end-to-end creative design for digital, print, and email templates, ensuring brand consistency.
- Must-have: proficiency with Adobe Creative Suite and template-driven tools like BeePro or Canva.
- Standout: modular, scalable email components with responsive design and accessibility.
Job Description
Responsibilities
- Design and execute creative assets aligned with marketing objectives, ensuring adherence to PAG and OEM brand guidelines.
- Develop innovative visual concepts across a variety of formats, including digital ads, social media content, email templates, print collateral, signage, and trade event materials.
- Create responsive email templates in platforms such as BeePro, Canva, and integrated CDP tools, ensuring compatibility across devices and ESPs.
- Communicate regularly with internal marketing team members and dealership leadership to align strategy, gather requirements, and secure creative approvals.
- Partner with marketing team members to set up audience targeting parameters for CDP-driven campaigns, ensuring templates align with segmentation strategies and customer journeys.
- Monitor CDP email template performance, track engagement metrics, and provide basic audience or campaign-level insights to support marketing decisions.
- Manage multiple concurrent projects and meet deadlines in a fast-paced environment using project management tools.
- Produce visually compelling concepts with a strong understanding of layout, typography, and user experience.
- Maintain organized file structures and version control for creative assets.
Requirements
- Strong conceptual design abilities with the capacity to translate ideas into effective visual communication.
- Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and modern digital content tools such as BeePro, Canva, or similar template-driven platforms.
- Knowledge of design principles for multi-channel output, including web, mobile, email, and print.
- Experience building modular, scalable email templates and components, with an understanding of responsive design and accessibility best practices.
- Strong attention to detail, excellent time management, and organizational skills.
- Ability to collaborate effectively, present ideas, and contribute to team discussions.
- Comfortably manage multiple initiatives simultaneously while maintaining high-quality standards.
- Familiarity with marketing principles, customer segmentation, and digital workflows (experience with CRMs or CDPs is a plus).
- Minimum 2 years of professional experience in graphic design, marketing, communications, or a related field
- Strong print or digital portfolio demonstrating current design capabilities, including email or marketing automation templates.
Preferred
- Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.
Penske Automotive Group
Penske Automotive Group, Inc., (NYSE: PAG) headquartered in Bloomfield Hills, Michigan, is a diversified international transportation services company and one of the world's premier automotive and commercial truck retailers. PAG operates dealerships in the United States, the United Kingdom, Canada, Germany, Italy, and Japan and is one of the largest retailers of commercial trucks in North America for Freightliner. PAG also distributes and retails commercial vehicles, diesel and gas engines, power systems, and related parts and services principally in Australia and New Zealand. Additionally, PAG owns 28.9% of Penske Transportation Solutions ("PTS"), a business that manages one of the largest, most comprehensive and modern trucking fleets in North America with over 431,000 trucks, tractors, and trailers under lease, rental, and/or maintenance contracts and provides innovative transportation, supply chain, and technology solutions to its customers.Penske Automotive Group is a member of the S&P 400 Mid Cap Index, Fortune 500, Russell 1000, and Russell 3000 indexes. PAG has repeatedly had numerous stores voted in the top 100 as Automotive News’ Best Places to Work For - 35 locations in 2021, 46 locations in 2022 and 44 locations in 2023.
Marketing Team
Funding
Funding History
- Jan 1999Private Equity
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