Deputy Communications Director (CM2)

Salem, OR (Hybrid)

$90K/yr – $140K/yrSenior Level6+ years expFull time

Posted 1 day ago

Job Summary

Own and drive ODHS audience engagement through multi-channel marketing, analytics, and team leadership to improve access to services for diverse Oregon audiences.

  • Lead multi-channel campaigns across SEO, SEM, social, email, and content
  • Use analytics to optimize KPIs and inform strategy
  • Mentor staff and champion accessible, plain-language information

Job Description

Responsibilities

  • - Plan, launch, and oversee digital and traditional marketing campaigns (SEO, SEM, social media, email and content) that help people in Oregon discover, understand and access ODHS services, tailored to the needs, experiences and preferences of diverse audiences, including the public, ODHS employees, legislators, community partners and Tribal Nations.
  • - Use analytics tools to track key performance indicators (KPIs), such as return on investment (ROI), engagement rates and conversion metrics, to identify barriers, understand audience needs and inform strategies that make interactions with ODHS more relevant, useful and effective.
  • - Guide the use of web, social media, multimedia, design, storytelling and emerging platforms to increase awareness, improve engagement and make complex government services and information easier to navigate.
  • - Supervise and mentor staff, set clear expectations, delegate effectively and foster a collaborative, psychologically safe environment where employees can contribute ideas, develop their skills and deliver high-quality work.
  • - Champion clear, plain-language and accessible information that reflects the experiences of the people ODHS serves.
  • - Advise agency leaders on audience engagement, emerging issues, reputation, media relations and effective responses to complex or high-profile situations, including emergencies.
  • - Review and approve public-facing materials, including media responses, news releases, talking points and other content.
  • - Improve workflows, standards and resource management to ensure timely, effective and high-quality work. Oversee vendor contracts as applicable.

Requirements

  • - A valid driver’s license or alternate transportation is needed.
  • - Six years of supervision, management, or progressively related experience; OR three years of related experience and a bachelor's degree in a related field.

Benefits

  • - ODHS Employee Resource Group communities that promote shared learning.
  • - Cost of Living Adjustments.
  • - Annual salary increases (until you reach the top of the listed salary range).
  • - Amazing benefits package .
  • - Possible eligibility for the Public Service Loan Forgiveness Program .

State of Oregon

Official LinkedIn page for the state of Oregon. Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern boundaries, respectively. The area was inhabited by many indigenous tribes before the arrival of traders, explorers, and settlers who formed an autonomous government in Oregon Country in 1843. The Oregon Territory was created in 1848, and Oregon became the 33rd state on February 14, 1859.

Salem, Oregon, USA
10K employees (161 in marketing)

Salaries

Posted range

$90K/yr – $140K/yr

Taken straight from the job posting.

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $138K. Based on 5,795 salaries.

See all State of Oregon salaries

Marketing Team

Marketing Team Size
82 (1% of company)
Median Career Experience
28 years
Median Tenure
23.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$9.9M
Last Raise
Grant, 1 years ago

Traffic Signals

Monthly Visitors
8.8M
Traffic Source Mix
Search
48.7%
Direct
44.8%
Referral
5.3%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~10.4K

Deputy Communications Director (CM2)

State of Oregon · Salem, OR · Hybrid