Responsibilities

• Lead the development and execution of PLTW’s paid media, industry advertising, and digital campaign strategy, including channel mix, audience targeting, investment planning, and performance optimization.
• Own strategic media planning and budget allocation recommendations across paid digital, sponsorships, content syndication, paid email, webinars, and other demand-driving promotional tactics.
• Translate organizational priorities and audience insights into integrated media strategies that strengthen market visibility, improve engagement, and drive measurable business outcomes.
• Serve as the internal subject matter expert on paid media, digital advertising, vendor capabilities, audience targeting, and campaign performance best practices.
• Establish measurement frameworks, dashboards, and reporting cadences to evaluate campaign effectiveness and communicate insights and recommendations to leadership.
• Analyze campaign, channel, and audience performance using CRM, marketing automation, web analytics, and vendor reporting tools to optimize investments and improve outcomes.
• Provide leadership with clear, data-driven recommendations on media investments, vendor performance, campaign effectiveness, and future optimization opportunities.
• Design and lead structured testing strategies across audiences, channels, creative, messaging, and placements to improve efficiency, conversion performance, and return on investment.
• Create and manage integrated, full-funnel media campaigns that support engagement across all stages of the buyer journey.
• Continuously refine segmentation, targeting, and personalization strategies to improve lead quality, conversion rates, and campaign relevance.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field of study, or equivalent related experience.
• Extensive experience in demand generation, paid media, digital marketing, performance marketing, or growth marketing.
• Demonstrated success designing and leading multi-channel marketing strategies that drive measurable business results.
• Experience with paid media, industry advertising, content syndication, retargeting, digital campaign strategy, and channel optimization.
• A customer-centric approach to all internal and external interactions.
• Values and leverages the unique strengths and perspectives of each Team Member.
• Takes pride in the work, celebrates success, and has fun.
• Approaches work with curiosity and experimentation.
• Strategic thinker with the ability to connect media investments and digital strategy to organizational priorities and measurable business outcomes.
• Ability to interpret attribution, conversion, audience segmentation, funnel performance, and ROI data and apply insights to improve campaign strategy and results.