Demand Marketing Executive

Responsibilities

• Coordinate and deliver multi-channel marketing campaigns aligned to occupancy, booking cycles and student recruitment activity.
• Support targeted campaigns for new students, returning residents and priority locations.
• Coordinate campaign assets, timelines, briefs and approvals across internal teams, university partners and agencies.
• Support the delivery of marketing plans and contracted marketing activities with university partners.
• Build and deliver targeted CRM and email campaigns across the student lifecycle.
• Create audience segments and tailor communications to improve engagement and conversion.
• Manage day-to-day content requirements across websites, CRM, digital, print and university partner channels.
• Plan and maintain content calendars aligned to campaigns, booking cycles and business priorities.
• Coordinate UPP's organic social media activity and support student engagement campaigns.
• Source and develop authentic student content, including testimonials, photography, video and user-generated content.

Requirements

• Experience delivering end-to-end, multi-channel marketing campaigns within a medium or large organisation.
• Strong copywriting and content creation skills, with the ability to engage student audiences.
• Experience using CRM platforms for email marketing and campaign delivery.
• Good understanding of digital marketing channels, including CRM, social media, PPC and SEO.
• Experience creating or coordinating digital content across multiple channels.
• Strong organisational and project coordination skills with excellent attention to detail.
• The ability to interpret campaign performance data and make practical recommendations.
• Excellent communication and stakeholder management skills.
• Commercial awareness and an understanding of how marketing contributes to demand generation, conversion and occupancy.
• Alongside your technical skills, you'll be proactive, organised and keen to learn. You'll enjoy working collaboratively, building strong relationships and taking ownership of your work.

Preferred

• Experience with HubSpot, Google Analytics, Canva or similar marketing tools would be advantageous.
• Experience creating user-generated content, managing social media communities or working with student audiences would also be beneficial.

Benefits

• discretionary performance bonus, 29 days' holiday plus bank holidays, private healthcare, pension, enhanced family leave, life assurance, training, two paid volunteering or personal development days and a cycle-to-work scheme.