Responsibilities

• Demand Generation & Campaigns: Develop and execute digital marketing campaigns that generate interest and adoption of donor-advised funds. This includes developing programs using web, media, marketing automation and other forms within the marketing mix.
• Digital Journey & Conversion Optimization: Design and optimize digital donor journeys across web, landing pages, and online forms.
• Identify friction points in the donor funnel and recommend improvements that would drive engagement and conversion.
• Donor Services Enablement: Partner with client services team to improve lead follow-up and donor conversion.
• Develop nurture journeys that guide prospective donors from interest to account opening, funding and contributing.
• Performance Measurement & Attribution: Track and analyze marketing performance across key funnel metrics including lead generation, donor acquisition, and engagement.
• Implement attribution models and reporting that connect marketing activity to donor growth and contributions.

Requirements

• 5-7+ years of experience in demand generation, digital marketing, lifecycle marketing, or growth marketing.
• Experience designing digital acquisition and engagement journeys across web and marketing channels.
• Experience optimizing forms, landing pages, and digital conversion paths.
• Experience working with CRM, marketing automation, and analytics platforms. Salesforce suite experience strongly preferred.
• Strong analytical skills and experience measuring campaign performance and marketing attribution.
• Experience in financial services, wealth management, fintech, or nonprofit/philanthropy organizations preferred.