Demand Generation Manager

Responsibilities

• Develop, execute, monitor, and optimise marketing campaigns to drive engagement, demand generation, and marketing-qualified leads.
• Act as a key contributor and influencer in SMART's growth marketing strategy, collaborating closely with cross-functional teams and marketing stakeholders.
• Create differentiated messaging and value propositions tailored for target audiences, verticals, and regional markets.
• Align with sales teams and regional stakeholders to meet demand generation objectives while ensuring stakeholder engagement and campaign effectiveness.
• Plan and manage events, webinars, and customer engagement initiatives to support lead generation and pipeline growth.
• Maintain a deep understanding of the customer journey and develop engagement strategies that improve conversion and sales readiness.
• Collaborate with global content, creative, brand, product marketing, and digital teams to create high-performing marketing assets.
• Build and manage advanced automated marketing programs including workflows, landing pages, nurture campaigns, lead-scoring models, forms, and audience segmentation.
• Initiate and manage channel marketing strategies in partnership with sales, leadership teams, and channel partners.
• Develop and execute co-marketing campaigns with partners across key markets.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years' experience in B2B marketing, growth marketing, demand generation, campaign management, or digital marketing.
• Expert-level HubSpot experience with proven success building and managing complex marketing automation programs.
• Demonstrated experience developing and executing multi-channel marketing campaigns that drive measurable business outcomes.
• Fluent written and spoken English.

Preferred

• Experience working within a marketing, creative, digital, media, or integrated agency environment.
• Experience supporting multiple international markets.
• Experience within technology, SaaS, education technology, or channel-led organisations.
• Additional European language skills.
• Salesforce CRM experience.