Responsibilities

• Own the full demand generation function including campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting across the Particle by Digi GTM motion.
• Build HubSpot as the marketing platform of record, establishing lead scoring models, lifecycle stage definitions, campaign attribution, and MQL-to-SQL reporting that connects marketing activity directly to revenue outcomes.
• Design and execute integrated campaign programs targeting Fleet and Asset Optimization and Connected Product buyer personas, coordinating messaging, content, channels, and timing from first touch through MQL handoff to sales.
• Partner with the Growth Engineer to leverage existing Particle platform usage signals as demand generation inputs, activating behavioral triggers and product-qualified account data within HubSpot campaign workflows.
• Develop and distribute content that drives organic traffic, builds credibility with developer and engineering audiences, and gives the sales team conversion-oriented assets they will actually use.
• Manage paid acquisition programs across search and social, owning budget allocation, creative testing, and performance optimization with CAC and pipeline contribution as the primary success metrics.
• Deliver monthly demand gen performance reporting to GTM and executive leadership with channel-level attribution, MQL volume, conversion rates, and clear optimization recommendations.
• Coordinate with Sales and Customer Success on ICP targeting, campaign timing, and lead quality feedback so the demand gen program continuously improves against pipeline quality, not just MQL volume.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• 4 or more years of experience in B2B demand generation, growth marketing, or performance marketing, preferably at a technology company selling to technical or engineering buyers.
• Hands-on HubSpot expertise covering campaign management, workflow automation, lead scoring, and attribution reporting.
• Proven ability to plan and execute multi-channel campaign programs with pipeline contribution as the accountability metric, not campaign activity.
• Comfort with AI-assisted marketing workflows including prompt-driven content generation, Clay-based enrichment and targeting, and signal-based lead scoring.
• Strong analytical orientation with the ability to build and maintain campaign performance dashboards, interpret funnel conversion data, and make channel investment decisions based on CAC and pipeline ROI.
• Excellent written communication skills and the editorial judgment to produce content that resonates with a technical audience without sounding like it came from a committee.

Preferred

• Experience building or migrating to HubSpot from another MAP is a strong plus.
• Experience marketing a hardware plus software or developer-oriented product is a meaningful advantage given the nature of the Particle platform and its buyer.

Benefits

• Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.