Responsibilities

• Owning the demand engine end to end - setting the strategy, running the channels and campaigns, and owning the outcome, not just the activity metrics underneath it
• Running the events calendar in full: the flagship UK education-sector conferences the organisation shows up at, plus the ones it runs itself (webinars, roundtables, in-house events), from logistics through to the follow-up that actually converts
• Building account-based campaigns that move a teacher or school leader from first contact to sign-up, and from free trial to paying customer - tracked on activation and conversion, not just lead volume
• Building top-of-funnel presence in the exact rooms your buyers already occupy - senior-leader networks, teacher communities, the education press - so you're the name a headteacher already knows before they start looking
• Turning every win into fuel for the next campaign - case studies, quotes and referrals that actually get reused in sales conversations, not filed away and forgotten
• Diagnosing the funnel properly: finding exactly where sign-ups, MQLs and pipeline leak, testing fixes, and keeping a clear, current view of which lever actually moves the number

Requirements

• Genuine, demonstrable belief in the mission - closing the gap between talent and opportunity for young people the system has overlooked. Weighted equally with the criteria below, not a tie-breaker.
• Currently based in the UK, with the right to work here without sponsorship - the in-office requirement and event schedule make this a hard requirement, not a preference
• A proven B2B marketing track record where you owned pipeline or revenue, not just activity metrics
• Real experience driving MQLs through events, ABM, and multi-channel campaigns
• Comfortable in email marketing, automation, and nurture sequences at a hands-on level
• A genuinely data-driven approach - you can diagnose why a funnel is leaking, not just report that it is
• Real, hands-on competency using AI tools for research, analysis, and day-to-day productivity
• Plain-spoken with data - you can turn funnel metrics into a clear story and say bluntly what's working and what to kill, rather than dressing up a flat number

Preferred

• UK education sector experience, including familiarity with school procurement
• Experience scaling go-to-market from an early stage
• Startup experience (roughly 20-50 people)
• PR or earned media experience
• Strong signal, not a requirement