Responsibilities

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan; multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Channel & Program Selection: Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Sales & BDR Alignment: Work closely with Sales and BDR teams to ensure campaigns are timed, targeted, and followed up on effectively.

Requirements

• 3+ years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills, comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps.
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Preferred

• An interest in the Healthcare/Life Sciences or Industrials and manufacturing industry sector (as you'll be targeting one of these industry sectors)

Benefits

• 🩺 Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• 📚 Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• 🍼 Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• 📈 Our equity participation program allows you to share in our success
• For more information on our benefits, visit this page.