Responsibilities

• Trial signups for the self-serve channel, through inbound content, SEO, paid and lifecycle nurture.
• Marketing-qualified lead volume for the inside-sales channel, handed to inside AEs ready to work.
• The launch demand assets: website, content, campaigns and the self-serve funnel.
• Lifecycle and nurture programs that move trials and leads toward conversion.
• Coordination with the Demand Gen/ABM firms.
• Funnel reporting: volume, cost per signup and per MQL, and conversion quality.

Requirements

• 5 or more years in B2B demand generation, owning full-funnel programs and a number.
• Hands-on across content, paid, SEO and lifecycle, and a power user of marketing automation.
• A data-first operator who lives in the funnel metrics and optimizes on cost and conversion.
• Comfortable building from scratch in a launch environment rather than inheriting a machine.

Preferred

• SaaS experience, and any exposure to associations or nonprofits, is a plus.