Demand Generation Engineer - Agency at Smartacre | Allentown, PA | $55K/yr – $70K/yr

Demand Generation Engineer - Agency

Allentown, PA (Remote)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Drive demand generation for B2B clients by managing campaigns, HubSpot workflows, and Google Ads to influence leads and pipeline.

Own end-to-end demand gen programs across paid search, email, landing pages, and lifecycle nurture.
Must-have: current HubSpot Marketing Hub and Google Ads Search experience.
Standout: ability to connect campaign execution to lead quality and pipeline impact.

Job Description

Responsibilities

Build and execute demand generation programs that help B2B clients attract, convert, and nurture the right audiences
Work confidently in HubSpot Marketing Hub to build lists, workflows, emails, landing pages, forms, campaigns, and performance reporting
Support go-to-market programs across paid search, email, landing pages, lifecycle nurture, and conversion paths
Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget pacing, performance analysis, and recommendations
Use campaign data to spot what is working, what is underperforming, and what needs to change next
Connect campaign execution to business outcomes, including lead quality, conversion rates, pipeline influence, and budget efficiency
Collaborate with account managers, strategist, paid media specialists, RevOps experts, designers, developers, and client teams to move work forward
Use AI and marketing technology to work smarter, improve output, and create better campaign systems
Keep campaign details organized, accurate, and moving, because good ideas still need clean execution to work

Requirements

Must be authorized to work within the United States and live in CO, PA, TX, MI, or VA
Must be AI forward and comfortable using AI tools to work faster and smarter while bringing the judgment, curiosity, and strategic thinking needed to make the work accurate, useful, and client ready
Must have current working experience in HubSpot Marketing Hub
Must have current working experience in Google Ads, especially Search campaigns
LinkedIn Ads experience is a plus
Content experience is helpful, especially for campaign messaging, email, landing pages, and paid ad copy

Preferred

LinkedIn Ads experience is a plus, but Google paid platform experience is more critical
Content experience is helpful, especially for campaign messaging, email, landing pages, and paid ad copy
You are curious about AI, marketing technology, automation, and how modern demand teams can move faster without getting sloppy
You’re curious and proactive about experimentation, are eager to test new platforms and strategies, learn what works, and bring innovative ideas to clients that drive better results.
You can manage multiple client priorities without letting details fall into the abyss, which is dramatic but accurate
You like building systems, testing ideas, fixing what is broken, and finding better ways to get results
You are comfortable making data informed recommendations and explaining what the numbers mean in plain English
You are comfortable regularly speaking to clients on a weekly or bi-weekly basis with progress updates or performance reports
You have experience with HubSpot Sales Hub or understand how marketing activity connects to sales process, lifecycle stages, and pipeline
You have current working experience in HubSpot Marketing Hub
You have 2 to 5 years of hands on demand generation, growth marketing, paid media, or marketing operations experience
You have hands on Google Ads Search experience and understand how to optimize campaigns beyond surface level metrics
You understand the bigger picture of demand generation and know how paid search, landing pages, form, workflows, emails, and reporting work together to support go-to-market goals
You are curious about AI, marketing technology, automation, and how modern demand teams can move faster without getting sloppy

Benefits

Competitive salary with a range of $55,000 to $70,000 based on experience
Benefits package, including health, dental, vision, and 401k with employer contribution
Paid parental leave and compassionate care time
Performance based bonuses and incentives
Paid holidays and PTO from day one

SmartAcre 🔷

SmartAcre is a B2B marketing agency that combines creativity, technology, and data to improve your revenue operations. For 15+ years, we’ve been helping businesses use technology, including HubSpot, Marketo, Pardot, Salesforce, and WordPress to give their customers a connected experience. We know how to set-up & integrate systems, leverage data, and develop marketing campaigns designed to accelerate predictable revenue.SmartAcre is the trusted B2B marketing agency for cybersecurity, technology, manufacturing, and industrial companies. Learn more about our services for demand generation, marketing and sales automation, revenue operations, and design and development. We can help you fix revenue challenges across your entire customer experience.

Founded in 2008

Allentown, Pennsylvania, USA

21 employees (9 in marketing)

getsmartacre.com