Senior Demand Generation Manager
Optro
USA (Remote)
$130K/yr - $178K/yrIn-houseFull-timeSenior level5+ years exp.
11 hrs ago
Demand Generation Engineer - Agency
Allentown, PA (Remote)
$55K/yr – $70K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive demand generation for B2B clients by managing campaigns, HubSpot workflows, and Google Ads to influence leads and pipeline.
- Own end-to-end demand gen programs across paid search, email, landing pages, and lifecycle nurture.
- Must-have: current HubSpot Marketing Hub and Google Ads Search experience.
- Standout: ability to connect campaign execution to lead quality and pipeline impact.
Job Description
Responsibilities
- Build and execute demand generation programs that help B2B clients attract, convert, and nurture the right audiences
- Work confidently in HubSpot Marketing Hub to build lists, workflows, emails, landing pages, forms, campaigns, and performance reporting
- Support go-to-market programs across paid search, email, landing pages, lifecycle nurture, and conversion paths
- Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget pacing, performance analysis, and recommendations
- Use campaign data to spot what is working, what is underperforming, and what needs to change next
- Connect campaign execution to business outcomes, including lead quality, conversion rates, pipeline influence, and budget efficiency
- Collaborate with account managers, strategist, paid media specialists, RevOps experts, designers, developers, and client teams to move work forward
- Use AI and marketing technology to work smarter, improve output, and create better campaign systems
- Keep campaign details organized, accurate, and moving, because good ideas still need clean execution to work
Requirements
- Must be authorized to work within the United States and live in CO, PA, TX, MI, or VA
- Must be AI forward and comfortable using AI tools to work faster and smarter while bringing the judgment, curiosity, and strategic thinking needed to make the work accurate, useful, and client ready
- Must have current working experience in HubSpot Marketing Hub
- Must have current working experience in Google Ads, especially Search campaigns
- LinkedIn Ads experience is a plus
- Content experience is helpful, especially for campaign messaging, email, landing pages, and paid ad copy
Preferred
- LinkedIn Ads experience is a plus, but Google paid platform experience is more critical
- Content experience is helpful, especially for campaign messaging, email, landing pages, and paid ad copy
- You are curious about AI, marketing technology, automation, and how modern demand teams can move faster without getting sloppy
- You’re curious and proactive about experimentation, are eager to test new platforms and strategies, learn what works, and bring innovative ideas to clients that drive better results.
- You can manage multiple client priorities without letting details fall into the abyss, which is dramatic but accurate
- You like building systems, testing ideas, fixing what is broken, and finding better ways to get results
- You are comfortable making data informed recommendations and explaining what the numbers mean in plain English
- You are comfortable regularly speaking to clients on a weekly or bi-weekly basis with progress updates or performance reports
- You have experience with HubSpot Sales Hub or understand how marketing activity connects to sales process, lifecycle stages, and pipeline
- You have current working experience in HubSpot Marketing Hub
- You have 2 to 5 years of hands on demand generation, growth marketing, paid media, or marketing operations experience
- You have hands on Google Ads Search experience and understand how to optimize campaigns beyond surface level metrics
- You understand the bigger picture of demand generation and know how paid search, landing pages, form, workflows, emails, and reporting work together to support go-to-market goals
- You are curious about AI, marketing technology, automation, and how modern demand teams can move faster without getting sloppy
Benefits
- Competitive salary with a range of $55,000 to $70,000 based on experience
- Benefits package, including health, dental, vision, and 401k with employer contribution
- Paid parental leave and compassionate care time
- Performance based bonuses and incentives
- Paid holidays and PTO from day one
SmartAcre 🔷
SmartAcre is a B2B marketing agency that combines creativity, technology, and data to improve your revenue operations. For 15+ years, we’ve been helping businesses use technology, including HubSpot, Marketo, Pardot, Salesforce, and WordPress to give their customers a connected experience. We know how to set-up & integrate systems, leverage data, and develop marketing campaigns designed to accelerate predictable revenue.SmartAcre is the trusted B2B marketing agency for cybersecurity, technology, manufacturing, and industrial companies. Learn more about our services for demand generation, marketing and sales automation, revenue operations, and design and development. We can help you fix revenue challenges across your entire customer experience.
