Responsibilities

• Develop and execute dealer marketing strategies that drive dealer network growth and product adoption, aligned to annual business priorities.
• Define segment-based positioning and messaging for bundled solutions across key dealer types and sizes.
• Assess competitive and market dynamics and translate insights into differentiated value propositions and go-to-market messaging.
• Apply structured strategy approaches to identify growth opportunities, build business cases, and recommend priorities.
• Lead insight-driven thought leadership programs (which may include commissioned research and gated content) and convert insights into reusable messaging and assets.
• Establish a scalable content ecosystem that repurposes core narratives across digital channels, events, webinars, public relations, social, and executive briefings.
• Own sales enablement strategy and materials for a geographically distributed sales force, including pitch content, talk tracks, and segment-specific storylines.
• Build and run an enablement cadence (launch toolkits, readiness checklists, quarterly planning materials, and feedback loops) and measure adoption and impact.
• Manage integrated marketing campaigns and experiences (digital, events, webinars, promotional activity) to improve engagement, lead quality, and conversion.
• Set key performance indicators and a success scorecard; deliver routine reporting and executive presentations to inform decisions and optimize return on investment.

Requirements

• Minimum 7 years of experience in business-to-business marketing, go-to-market strategy, management consulting, corporate strategy, or a combination of these areas.
• Minimum 10 years of total professional experience delivering measurable growth outcomes through marketing and go-to-market programs.
• Bachelor's degree required.
• Demonstrated ability to lead through influence in a matrixed environment and align senior stakeholders to a shared go-to-market plan.
• Strong executive communication skills, including creating and delivering senior-level presentations and written briefings.
• Strong analytical skills and ability to use data to diagnose performance, generate insights, and make decisions.
• Proven ability to translate complex topics into clear messaging, narratives, and sales-ready materials.

Preferred

• Master of Business Administration preferred.
• Auto retail, dealer, or automotive industry expertise.
• Financial services experience.
• Experience building business-to-business marketing programs within a large enterprise and supporting geographically distributed sales teams.
• Experience developing and executing sales enablement strategies (content, field readiness, adoption measurement, and funnel impact).
• Salesforce Marketing Cloud experience (for example, segmentation, automation, journey orchestration, and campaign performance measurement).
• Management consulting and/or corporate strategy experience with strong executive storytelling and business case development.