Dealer Marketing Consultant - Parsippany
Parsippany, NJ (On-site)
Posted 19 hrs ago
Job Summary
Own and drive premium digital consulting programs for automotive dealers, delivering strategic analytics, training, and an enhanced online shopping experience.
- Lead in-person consultations, training, and webinars with dealers
- Improve dealer digital performance through analytics and coaching
- Coordinate digital strategy with sales plans and online customer experience
Job Description
Responsibilities
- As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
- The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.
Requirements
- Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource.
- In depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans.
- You should be exceedingly professional, organized, and detail orientated.
- You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.
- Expert proficiency with the following tools is required: Dealership Websites; Search Engine Optimization (SEO); Search Engine Marketing (SEM); Social Media and Reputation Management; CRM / DMS Systems; Google Adwords / Analytics; Automotive experience.
- Are you a road warrior? This is a travel position that requires extensive travel in Pennsylvania, New Jersey, Virginia along with adjacent states.
Benefits
- This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.
Shift Digital
Our comprehensive data management, activation technologies, and support services help national brands, and their local retailers transform their digital marketing and sales initiatives. Established in 2008 and headquartered in Birmingham, Michigan, our solutions integrate seamlessly across all digital platforms to measure, manage, and activate marketing programs for optimized performance. We help create business-critical results for our customers and their retailers. Our technology was initially developed to meet the incredibly complex and rigorous demands of the automotive industry. It has more recently evolved to serve clients in other industries such as power sports, marine, hospitality, heavy equipment, agriculture, and more. We continually seek entrepreneurial thinkers who help cultivate our distinctive culture. Entry to senior-level opportunities can be found in the Detroit, Orange County, Plano, and Toronto areas. If you want to #DoEpicShift, check out our job postings on LinkedIn or at www.shiftdigital.com/join-us.
Salaries
Posted range
$95K/yr – $105K/yr
Taken straight from the job posting.
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