Database Marketing Specialist II

Minnesota, USA (Unknown)

Salary Not AvailableMid Level

Posted 19 hrs ago

Job Summary

Own and optimize the guest marketing data workflow from extraction to analysis and reporting, driving programs that enhance engagement and revenue.

Own data extracts and program analysis
Provide internal support and training for database users
Ensure timely, accurate reporting and insights

Job Description

Responsibilities

Complete data extracts to create, construct, implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
Meet deadlines to ensure that optimal response rates can be attained
May be asked to manage postage CAPS account with US Postal Service
Evaluate, construct and research marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
Prepare and present ongoing analysis reports focusing on the performance of programs/ initiatives
Create custom reports for further evaluation
Provide internal support to all database users, including training, identifying “best practice”, troubleshooting, and coding.

Requirements

High School Diploma/GED or equivalent experience
2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
4 years’ experience with database systems or other gaming-related computer systems
2 years working experience with query writing and/or data extraction/manipulation
Treasure Island guest service training
Applicable software applications training
Any position-related training as determined by department manager
2 years working experience with query writing and/or data extraction/manipulation
Accurate and detail-oriented
Highly organized and ability to adapt quickly to changing priorities

Preferred

1-year experience with media placement, market research or direct mail marketing
Knowledge of continuity programs within casino operations

Treasure Island Resort & Casino

Take The Island Way to a unique and exciting career! Known across the region as Minnesota’s premier entertainment and gaming destination, Treasure Island Resort & Casino offers excellent benefits, flexibility, unlimited opportunities, winning experiences and more. Located on the Mississippi River, just 40 miles from the Twin Cities, our spacious property features an action-packed gaming floor, a 500-seat high stakes bingo hall, the state’s second-largest hotel, an indoor event center, a 16,000-seat outdoor amphitheater and various bars, restaurants and amenities. Beyond the 24/7 thrills and excitement, we are proud to be Goodhue County’s largest employer and a strong partner in the community. Along with the Prairie Island Indian Community, which owns and operates Treasure Island Resort & Casino, we’ve donated $24.5 million to local nonprofits through various giving initiatives. A variety of departments. One incredible team. There’s something for everyone at The Island.

Welch, Minnesota, USA

759 employees

www.ticasino.com