Responsibilities

• Complete data extracts to create, construct, implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
• Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
• Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
• Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
• Meet deadlines to ensure that optimal response rates can be attained
• May be asked to manage postage CAPS account with US Postal Service
• Evaluate, construct and research marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
• Prepare and present ongoing analysis reports focusing on the performance of programs/ initiatives
• Create custom reports for further evaluation
• Provide internal support to all database users, including training, identifying “best practice”, troubleshooting, and coding.

Requirements

• High School Diploma/GED or equivalent experience
• 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
• 4 years’ experience with database systems or other gaming-related computer systems
• 2 years working experience with query writing and/or data extraction/manipulation
• 1-year experience with media placement, market research or direct mail marketing
• Knowledge of continuity programs within casino operations
• Accurate and detail-oriented
• Highly organized and ability to adapt quickly to changing priorities
• Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
• Excellent written, verbal and interpersonal communication skills

Preferred

• 1-year experience with media placement, market research or direct mail marketing
• Knowledge of continuity programs within casino operations