Responsibilities

• Interacts effectively with the Public and Team Members. Performs excellent customer service at all times.
• Oversees direct mail, email, telemarketing, mobile media, and website portal initiatives.
• Oversees implementation of marketing’s day-to-day direct mail strategies.
• Oversees the database marketing campaign production schedule, interfacing with relevant departments and vendors to help insure deadline requirements are met.
• Manages customer communication production and delivery with direct marketing vendors.
• Manages US Postal Service permits and insures accounts are adequately funded and discounted rate requirements are met (NCOA, database hygiene, etc.).
• Approves customer communications for accuracy of promotional offers and creative (free slot play, food comps, etc. issued through database marketing).
• Oversees data entry, database hygiene, offer distribution, etc. with a strict adherence to gaming regulations and policies and procedures.
• Conducts promotional configuration and prize codes for all promotions and promotional offers.
• Oversees scheduled and requested audits of marketing offers tracked through the database to help protect company assets (free slot play, hotel offers, rewards, etc.).

Requirements

• Bachelor’s degree in Database Management, Mass Communications/Journalism, Marketing, Print Media Management, Business Administration, Business Finance or a related field of study required.
• Minimum two years professional casino or resort experience in database analysis and/or data driven marketing campaigns in a management capacity required.
• Strong organizational and interpersonal skills required.
• Strong proofreading/editing skills; strong critical thinking skills; ability to offer constructive criticism to graphic designers; strong market segmenting skills with understanding of how to target specific demographics; proven marketing communications expertise and knowledge; understands the application of various media to achieve marketing communication objectives; strong customer service phone skills; understanding of database table structures preferred with education or experience in authoring SQL queries and advanced experience with MS Excel required.

Benefits

• competitive wages and employee perks
• $43,000-$58,000 in benefits alone, including medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more.
• free and discounted meals in the Team Dining Room
• paid time off
• holidays gifts and raffles
• discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park
• unrivaled perks for Chukchansi Gold team members