Responsibilities

• Contributes specifically to the increased revenue and cost efficiencies as indicated by measured analytical data and meets specific goals as set forth in the Annual Marketing Plan.
• Organizes direct marketing campaigns to include direct mail, email, telephone or other direct strategies
• Analyzes direct marketing campaigns to determine effectiveness including redemption rates, revenue generation, ROI, etc. and makes recommendations to change or modify strategy with supporting financial justification in cooperation with the Director of Marketing implements, manages, and constantly evolves the Sandia database marketing strategy, including segmentation, list management, email, direct mailings and offers, and ROI analyses.
• Drives continuous, profitable growth from targeted database segments. Assists property selection of the highest ROI segmentation for achieving individual annual plans.
• Supports the achievement of overall market share, revenue, and profitability goals for the property
• Provides senior leaders analysis and targeting of customer segments.
• Assists in the development of cost-effective prospecting and reactivation programs.
• Monitors employee performance and supports/mentors the database staff.
• Performs effective database analysis, including data integrity, monthly segment reports, and assessment of marketing campaigns and programs.
• Works with all enterprise departments to develop database marketing initiatives and implement cost-effective, revenue-driving programs.

Requirements

• Must be at least 21 years of age.
• Must possess a bachelor’s degree in business administration, Marketing, Statistics, or a related field of study.
• Three (3) years of management experience. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling seven (7) years may substitute for the required education and experience.
• Must be an experienced user of word processing, spreadsheet, database and reporting software.
• Must know Microsoft Excel/Word, PowerPoint and Access. Experience with SQL (ANSI or T-SQL) or Microsoft SQL Server Management Studio desired.
• Must be able to obtain and maintain the required STGC Gaming License.
• Will require a pre-employment and random drug screening.
• Physical requirements and working conditions include seeing, lifting, walking, sitting, standing, stooping, talking, indoor/outdoor work, varying hours, and ability to lift 30+ pounds.
• Must be able to obtain and maintain the required STGC Gaming License.
• Must be able to obtain and maintain the required STGC Gaming License.

Preferred

• Strong grasp of database marketing programs and direct mail design, production, and fulfillment with related experience in database marketing systems, analysis and direct marketing mail operations in a gaming / hospitality / sales industry.