Data Strategy & Analytics Senior Analyst

Responsibilities

• Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights
• Support your DS&A leader and work with peers to contribute to each client’s measurement roadmap
• Manage client relationships and cultivate an understanding of key business questions and success drivers
• Develop regular reporting on client campaign performance, working with Kepler and partner agency teams to establish strategic recommendations in response to data trends
• Develop, manage, and execute against, a queue of custom analyses to uncover insights that support optimizations
• Utilize your natural curiosity to advance client-specific measurement programs and create new solutions
• Own the full data tech stack for your client teams, ensuring accurate data feeds into automated Kepler tools, our visualization platform, and your own analytics workstreams
• Grow the collective knowledge of the DS&A department, presenting learnings from your accounts to the rest of the team and providing feedback on department tools and Kepler’s internal technology platform, Kip

Requirements

• 1-2+ years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a range of digital channels (Search, Display, Social, Video, and Email). Experience in pharmaceutical or healthcare verticals preferred.
• Proven success at communicating complex insights and analytics, and establishing direct relationships with client stakeholders.
• Hands-on experience using platforms like Datorama, Looker, Power BI, and/or Tableau to organize and visualize data, and develop strategic insights.
• Comfort with modern marketing data infrastructure, including ETL tools and data storage solutions, shaping the data’s downstream impact on analytics and insights; experience using SQL for analytics preferred.
• Experience working with Google Analytics or Adobe Analytics for website tracking and insights; experience using tag management systems like GTM preferred.
• Familiarity with adtech’s influence on targeting and measurement, and how emerging solutions are shaping the industry.
• Appetite for learning new technologies and interest in building tools with Kepler tech, cross-team collaboration, and AI support.
• Excellent listening, written and verbal communication skills, with experience presenting to clients.
• Effective time management skills – ability to prioritize and meet deadlines and help your team to do the same.

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave