Responsibilities

• Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention.
• Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations.
• Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders.
• Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers.
• Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking.
• Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels.
• Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth.
• Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy.
• Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership.
• Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews.

Requirements

• 5+ years of experience in data science or growth analytics within an ads platform, marketplace, or high-growth B2B environment.
• Proven track record of deploying machine learning models (propensity, LTV) that significantly moved business metrics.
• Strong SQL; proficient in Python or R.
• Experience thriving in ambiguous "0-to-1" environments, with a hands-on approach to building data infrastructure and processes.

Preferred

• Prior experience at a major scaled ads platform (e.g., Meta, Google, LinkedIn).
• Experience working in 0-1 environments
• A deep passion for artificial intelligence and proficiency in leveraging AI tools to accelerate modeling and insight generation.