Responsibilities

• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns.
• Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media.
• Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight.
• Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling.
• Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience.
• Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible.
• Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences.
• Write pitches, press releases, reports, and supporting materials that bring our data stories to life.
• Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership.
• Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats.

Requirements

• 8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media.
• Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again.
• A nose for a story. You can look at a table of numbers and immediately know whether there's something there.
• Strong instincts around cultural trends and social media — you're chronically online in the best possible way.
• Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases.
• Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one.
• A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out.
• Our Benefits - see separate.

Preferred

• Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.
• A background in data journalism or brand research (optional).

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products