Responsibilities

• Translate business and marketing strategies into detailed campaign data specifications, defining targeting criteria, audience selection logic, campaign parameters, and execution requirements while ensuring successful navigation through Compliance and governance approvals.
• Serve as a subject matter expert on marketing data assets, leveraging analytical tools such as SAS, SQL, Python, and Databricks to conduct complex data analysis, validate targeting strategies, and support campaign execution.
• Utilize Salesforce Data Cloud capabilities, including Audience Creation, Data 360 Queries, Query Editor, Data Transforms, Activations, and segmentation tools to develop and deploy targeted customer audiences.
• Conduct advanced customer, campaign, and performance analyses to identify trends, opportunities, and actionable insights that improve marketing effectiveness and drive business results.
• Partner with Marketing Planners, Business Line stakeholders, Compliance, Technology, and other cross-functional teams to support the development and execution of customer communications and marketing campaigns.
• Continuously evaluate and improve audience targeting methodologies, segmentation approaches, and data processes to increase efficiency, accuracy, and campaign performance.
• This role will be in office no less than 4 days per week

Requirements

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science) Graduate's degree preferred with either progressive project work experience, or
• 5+ year of relevant experience; higher degree education and research tenure can be counted

Preferred

• Hands-on experience in executing marketing campaigns with Salesforce Data Cloud & Marketing Cloud
• Actual hands-on experience in creating audiences in Data Cloud and activating them
• In-depth hands-on experience with data analysis in a database environment using SAS, SQL, Python or R in formulating relevant and meaningful data analysis
• Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
• Strong communication skills to interact with stakeholders and influence marketing strategy

Benefits

• Our Total Rewards Package includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.