Responsibilities

• Brand Strategy Development: Lead the creation, curation, and management of Intel's data center and AI product brand strategy across hardware and software that spans multiple types of workloads.
• Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation across silicon, systems, and software tiers - ensuring the architecture reflects real technical distinctions. Oversee the development of naming conventions, nomenclature, and tiering strategies for a technically nuanced portfolio, ensuring names are credible to technical buyers while remaining clear to business decision-makers.
• Cross-functional and Technical Collaboration: Partner with silicon architects, hardware and software engineers, product marketing, and designers to ensure branding strategies accurately reflect the underlying technology
• Stakeholder Management: Effectively manage senior stakeholders across business units, engineering, sales, and marketing teams - including Data Center and AI Group leadership - to drive alignment on long-term brand decisions for a fast-moving, competitive category.
• Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations ensuring consistent and impactful brand storytelling for enterprise, cloud, and developer audiences.
• Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure impact with audiences, benchmark against competitive brands, and refine ongoing brand management practices.
• Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary. Identify and implement efficiencies in workflows across the portfolio.

Requirements

• 6+ years of experience in brand strategy, brand management, brand marketing, product marketing, or brand naming at either a brand agency or on the client side.
• 3+ years of experience presenting to executive stakeholders.
• 3+ years of experience in technology branding, ideally including data center, semiconductor, cloud infrastructure, or enterprise IT categories.
• Demonstrated understanding of core data center and AI hardware/software concepts (CPUs, GPUs, AI accelerators, memory/interconnect fundamentals, and AI software stacks) sufficient to partner credibly with engineering and technical product teams.
• This position is not eligible for Intel Immigration sponsorship.

Preferred

• Bachelor's degree in business, marketing, or a related field; technical degree or coursework (computer engineering, computer science) is a plus.
• 2+ years of experience in data center, cloud, semiconductor, or enterprise/B2B technology brand projects.
• Familiarity with AI infrastructure concepts such as training vs. inference, model serving, heterogeneous computing, and open software ecosystems
• 8+ years of experience in brand strategy, brand management, brand marketing, product marketing, or brand naming at either a brand agency or on the client side.