Responsibilities

• The performance measurement framework across paid and organic. KPI definitions, success metrics and measurement standards across the client portfolio
• Insights and strategic recommendations. Turning performance data into a clear story of what is driving results and what to do next
• Testing and attribution. Designing and evaluating tests across channels, audiences, creative, landing pages and investment strategy, and improving attribution across touchpoints
• Reporting and LOCALACT analytics. Defining reporting requirements and partnering with Marketing Technology to improve reporting capability, data availability and user experience in the platform
• Cross-functional partnership. Subject matter expert on analytics, measurement and attribution across Paid Media, Organic, Account Services and Marketing Technology

Requirements

• Marketing analytics and performance measurement experience, strong grasp of paid media, SEO, attribution and measurement, and the ability to turn complex datasets into simple business recommendations
• Understands that reporting is delivered through LOCALACT, and that this seat defines the metrics and turns results into recommendations rather than producing reports
• Wants to influence decisions through data and build cross-functional partnerships, not to build dashboards

Benefits

• Medical, dental and vision cover. A 401(k) with company match. Wellbeing stipends, paid time off, and support for remote working.