Data Analyst - Marketing and Communications

Rockville, MD (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own data-driven marketing analysis and reporting pipeline; translate insights into actionable growth and program decisions for clients, using dashboards, AI/machine learning, and audience research to inform strategy.

Own measurement and dashboards across campaigns, websites, and social channels to drive client outcomes.
Translate complex analytics into clear recommendations for strategy, targeting, and program optimization.
Collaborate with stakeholders to define analytical requirements and automate recurring reporting.

Job Description

Analyze large and diverse datasets to identify trends, patterns, opportunities, and risks.
Develop performance metrics, KPIs, dashboards, and scorecards to measure marketing and communications effectiveness.
Conduct audience, customer, stakeholder, and campaign analysis to support strategic decision-making.
Perform ad hoc analyses and research to answer client and internal business questions.
Translate analytical findings into clear recommendations that improve outcomes and overall organization performance.
Apply data analytics methodologies, including predictive modeling, machine learning algorithms, and data mining techniques, to inform client program strategy and approach.
Design, develop, and maintain interactive dashboards and automated reports using a variety of platforms.
Create compelling data visualizations that communicate insights to executive, client, and project stakeholders.
Monitor campaign, website, social media, digital advertising, public engagement, and program performance metrics.
Ensure reporting accuracy, consistency, and alignment with client objectives and contractual requirements.

Montage Marketing

We focus on effective marketing communications. First we help you figure out what you want or need to say. Then we help you say it with every tool available: PR, website, email, sales literature, presentations, trade shows, social media, and more.We work with companies big and small, and with non-profits.

Derry, New Hampshire, USA

10 employees (1 in marketing)

www.montmark.com