Data and AI / GEO Strategist
New York City, NY (On-site)
Posted 2 weeks ago
Job Summary
Own market research, data storytelling, and GEO targeting initiatives, translating data into actionable recommendations and building scalable dashboards with cross-functional teams.
- Develop dashboards and reporting frameworks in collaboration with data science, analytics, and media operations.
- Drive audience segmentation and budget allocation using LLM-informed insights.
Job Description
Responsibilities
- Execute market research and conversation analytics reporting.
- Translate complex data into compelling narrative insights and actionable recommendations for clients and internal teams.
- Develop and operationalize GEO targeting strategies using LLM data to drive audience segmentation, budget allocation, and geographic performance insights.
- Partner with data science, analytics, and media operations to develop dashboards, reporting frameworks, and optimization systems that scale.
- Collaborate with technical, digital marketing, reputation management, and media relations teams to build cross-functional workflows powered by insights.
Requirements
- Experience in marketing analytics, data science, and understanding of the American media landscape.
- Excellent data visualization and data storytelling skills (Data Studio/ Tableau / Power BI / Domo / polling platforms).
- Strong understanding AI-driven search experiences (e.g., generative answers, LLM-powered results) and their impact on brand visibility and performance.
- Hands-on experience with ad platform data (Google Ads, Meta, programmatic DSPs) and applying data science to real-world optimization problems.
- A strategic mindset with the ability to balance big-picture thinking with executional rigor.
- Curiosity about the world and its people.
DKC
DKC is a full service public relations, marketing and government affairs firm and part of the Acceleration Community of Companies, https://www.accelerationcc.comBased in New York City, and with offices in Los Angeles, Chicago, Washington D.C., San Francisco and Miami, DKC’s services include strategic counsel and planning, public relations, thought leadership, data analytics and creative services. Client success is our only benchmark, and we expect to be judged on what we achieve, not just what we promise. We are in the business of enhancing reputation, building credibility and increasing awareness by generating news value in everything we do.
Salaries
Posted range
$55K/yr – $80K/yr
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