Responsibilities

• Build demand generation from zero across outbound, content, events, partnerships, and account-based marketing.
• Test channels fast, measure pipeline contribution, CAC, and conversion, and scale what works.
• Support founder-led sales by turning conversations into sharper messaging, case studies, and sales assets.
• Own product marketing and positioning, translating technical workflows into clear language and compelling value propositions.
• Build early brand presence through content strategy, collateral, and launch content.

Requirements

• 5–8+ years in B2B growth marketing, demand generation, product marketing, or full-stack marketing.
• Experience marketing to technical or sophisticated business audiences, with strong independent writing across copy and assets.
• Hands-on multi-channel campaign execution with solid funnel metrics, attribution, and pipeline reporting.
• Experience with AI native CRM and marketing automation tools.
• Comfort operating with limited resources and high ambiguity, working directly with founders and owning delivery.

Preferred

• Background in life sciences, biotech, pharma, synthetic biology, scientific software, lab automation, or B2B SaaS.
• Experience as a first or early marketing hire supporting founder-led sales.
• Account-based marketing for mid-market or enterprise; familiarity with ELN, LIMS, bioinformatics, or R&D software.
• Experience marketing AI products to technical users and using AI tools to accelerate work.