Cypher AI - Growth Marketer at Connecticut Innovations | USA

Connecticut Innovations

Cypher AI - Growth Marketer

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end demand generation and go-to-market for life-science software, turning complex workflows into clear messaging while building brand, content, and scalable marketing systems.

Growth & Demand Gen: Build demand generation from zero across outbound, content, events, partnerships, and ABM for biotech, pharma, synthetic biology, service providers, and lab-ops leaders around use cases like protocol execution, ELN/LIMS modernization, data wrangling, and AI-ready lab infrastructure.
Messaging & Sales Enablement: Turn customer conversations into sharper messaging, case studies, decks, and nurture flows; align with CEO on target priorities for timely follow-up.
Product Marketing & Positioning: Make the technical product understandable; refine category narrative, value props, and differentiation vs Benchling and ELN/LIMS.

Job Description

Growth & Demand Gen: Build demand generation from zero across outbound, content, events, partnerships, and ABM for biotech, pharma, synthetic biology, service providers, and lab-operations leaders around use cases like protocol execution, ELN/LIMS modernization, data wrangling, and AI-ready lab infrastructure.
Messaging & Sales Enablement: Support founder-led sales by turning customer conversations into sharper messaging, case studies, decks, and nurture flows for high-value accounts and pilots; prioritize targets with the CEO for timely follow-up.
Product Marketing & Positioning: Make the technical product understandable and compelling; refine category narrative, value props, and differentiation versus Benchling, legacy ELN/LIMS, internal scripts, and AI copilots.
Brand & Content: Build early brand presence through content strategy, thought leadership, case studies, technical explainers, launch content, and core collateral; support announcements and partnership launches.
Marketing Infrastructure: Stand up CRM/marketing automation, build lead capture, attribution, segmentation, nurture flows, and dashboards; track funnel from visitor to pilot to customer with fast feedback to sales and founders.

Connecticut Innovations

4.3 Glassdoor

CI is Connecticut’s strategic venture capital arm and is the leading source of financing and ongoing support for innovative, growing companies. By offering equity and debt investments, strategic guidance and introductions to valuable partners, we help promising businesses to thrive. Learn more at ctinnovations.com

Founded in 1995

New Haven, Connecticut, USA

66 employees (3 in marketing)

ctinnovations.com

100% recommend to a friend

100% CEO approval