Responsibilities

• Develop and execute integrated marketing communication strategies that deliver a consistent, compelling experience across all customer touchpoints;
• Create scalable approaches that enable personalized engagement across local markets and segments;
• Partner with cross‑functional teams to translate customer‑centric strategy into clear, actionable marketing plans and programs;
• Support field teams and partners with tools, messaging, and resources that enable effective, relationship‑based customer engagement;
• Build and manage always‑on communication channels (such as CRM, email, and text) to deliver timely, relevant, and insight‑driven messaging;
• Increase focus on direct customer engagement while optimizing the role of paid media within the broader communication mix;
• Use data and insights to continuously improve personalization, relevance, and performance across communications;
• Set priorities and lead the development of annual and ongoing marketing plans in close collaboration with marketing, customer experience, product, and sales teams;
• Coordinate key marketing communication activities, including digital, content, and field communications, to ensure aligned execution;
• Manage relationships with external agencies and partners, overseeing budgets and allocating resources to maximize impact and efficiency;

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field;
• Experience leading integrated marketing programs and working effectively across cross‑functional teams;
• Strong understanding of customer engagement, digital channels, and experience‑driven marketing;
• Ability to translate strategy into practical, results‑driven execution that strengthens customer loyalty and demand generation;
• Strong analytical mindset with the ability to use data and insights to inform decisions and optimize performance;
• Excellent communication, collaboration, and stakeholder‑management skills, with the ability to influence across diverse teams and levels.

Preferred

• Experience in agriculture or B2B/distribution environments;
• 3–4+ years of experience in marketing, communications, or brand strategy;
• Proven track record driving measurable improvements in customer engagement, loyalty, and demand generation through targeted, high‑impact marketing approaches.

Benefits

• health care, vision, dental, retirement, PTO, sick leave, etc..