Customer Team Marketing Senior Manager – Dollar Channel
Boston, MA (On-site)
Posted 7 days ago
Job Summary
Own and drive cross‑functional marketing programs for the Dollar Channel by turning consumer insights into scalable initiatives, while leading digital commerce, retail media, and value-creating partnerships with customers.
- Own marketing strategies and execution across the Dollar Channel and related channels.
- Collaborate with Brand, Sales, Analytics, and agencies to bring programs to life.
Job Description
Responsibilities
- Dollar Channel Marketing & Growth - Develop and deliver marketing strategies and programs that drive P&G household penetration and traffic growth across the Dollar Channel. - Translate consumer, shopper, brand, and customer insights into integrated programs designed to win with Dollar Channel shoppers. - Identify opportunities to bring P&G brands together at scale and deliver programs that create value for both P&G and our retail customers. Digital Commerce & Shopper Marketing - Lead digital commerce and shopper marketing activations across the channel, connecting brand strategies with the unique needs of Dollar Channel shoppers. - Develop integrated marketing programs across digital and retail touchpoints to strengthen the shopper experience and drive conversion. - Partner with Brand and Sales teams to bring strategies to life through strong execution. Retail Media & Social Commerce - Support the development and execution of retail media and social-commerce activations designed to drive traffic, engagement, and conversion. - Partner with customer retail media networks and internal media teams to connect media investments to broader brand and customer strategies. - Use available performance and analytics insights to inform plans and strengthen future executions. Customer Partnership & Joint Value Creation - Build strong relationships with customer partners and help sell in marketing ideas and programs. - Partner with Sales and cross-functional teams to identify opportunities for joint value creation . - Build commercial capabilities through external selling, customer engagement, and commercial negotiation. Agency & Cross-Functional Leadership - Partner effectively with Brand, Sales, Media, Analytics & Insights, agencies, and external partners to deliver integrated programs. - Provide clear direction and briefs to agency partners and ensure strong execution against agreed strategies. - Navigate multiple stakeholders and priorities while maintaining focus on business and marketing objectives.
Requirements
- 2+ years of relevant experience
- Strong marketing and brand-building fundamentals
- Ability to translate strategies and insights into effective execution
- Strong collaboration and communication skills
- Ability to work effectively across functions and with multiple stakeholders
- Ability to translate consumer, shopper, brand, and customer insights into compelling marketing plans
Preferred
- Experience in one or more of the following areas is preferred: - Brand advertising execution - Working with external agency partners - Working with customer retail media networks - Media analytics - Analytics & Insights
Procter & Gamble
P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
Salaries
Posted range
$126K/yr – $157K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
Traffic Signals
Headcount Trend
News about Procter & Gamble
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
