Responsibilities

• Analyze digital marketing campaign data to calculate iROAS, sales lift, shopper segmentation and other metrics.
• Generate CPG insights reports to track brand performance across the AppCard network.
• Persuasively articulate the value that AppCard can bring to CPGs through demonstrable ROI and marketing practices.
• Build and enhance analytical models to analyze campaign performance.
• Analyze platform data to generate actionable insights that enhance the value of AppCard and measurably improve media performance.
• Set up digital coupon and marketing campaigns within AppCard internal systems.
• Liaise with external clients to create digital coupon campaigns and associated marketing efforts.
• Juggle numerous internal activities while ensuring that CPG campaigns are effectively programmed and executed.
• Interpret and present campaign results using AppCard’s data warehousing and business intelligence tools.
• Manage shelf tag production for digital coupons.

Requirements

• 1+ years successful business analytics experience in providing data/marketing/technology solutions to the CPG or grocery retail industry, preferably in digital coupon, shopper marketing and/or interactive digital media marketing.
• Excellent data analysis skills using Excel and/or Python.
• Proven ability to manage multiple workstreams.
• Solid understanding of the digital landscape.
• Strong digital skills (media, promotion, online and mobile, shopper and analytics).
• Passion for creating value for customers, deep understanding of industry level data media buying, and client ROI.
• Ability to remain focused and flexible during rapid change.
• Effective communication across multiple levels of an organization.
• Works well in a team/highly collaborative environment.

Benefits

• A world-class manager who cares about you and will invest in your professional development.
• Stock options.
• An informal, meritocratic environment focused on results, not politics.
• Flexible working arrangements to accommodate life’s opportunities and challenges.
• Casual attire encouraged.
• Choice of health, dental and vision benefits.
• Life Insurance Coverage, 401(k) plan, vacation/sick leave, paid company holidays.
• Flexible Spending Account (FSA).
• Health Savings Account (HSA).
• Commuter benefits.