Own and optimize the CRM at scale across Salesforce, shaping data governance, audience segmentation, lifecycle journeys, and cross-channel experiences to lift engagement and long term value.

• Lead and manage the CRM and Data team, including direct oversight of a Data Analyst, fostering a collaborative, customer-focused, and insight-driven culture.
• Own the Salesforce CRM platform, serving as the strategic lead for platform configuration, data governance, roadmap development, and ongoing optimization.
• Develop CRM strategies that improve customer acquisition, engagement, retention, loyalty, and customer lifetime value.
• Partner cross-functionally with Marketing, Ecommerce, Merchandising, Creative, IT, and Retail Operations to deliver coordinated customer experiences across channels.
• Develop customer segmentation strategies and manage audiences within Salesforce to enable highly targeted communications across email, direct mail, SMS, and other marketing channels.
• Design, build, optimize, and maintain customer lifecycle journeys, including welcome, post-purchase, loyalty, promotional, win-back, and other automated customer communications.
• Develop personalized customer experiences using behavioral, transactional, demographic, and engagement data.
• Lead ongoing testing and optimization of customer audiences, messaging, timing, offers, and lifecycle journeys to improve campaign performance and customer engagement.
• Lead CRM analytics efforts by partnering with the Data Analyst to develop reporting frameworks, customer KPIs, dashboards, and actionable business insights.
• Own, execute, analyze, and communicate the results and trends of Net Promoter Score (NPS) and Customer-First Interaction Tracking (CFIT) programs.

• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience. Minimum of 5-7 years in CRM, customer marketing, marketing tech, or database marketing in multi-channel retail/ecommerce.
• Strong understanding of customer data, segmentation, lifecycle marketing, personalization, and CRM best practices.
• Proven ability to use insights, KPIs, and analytics to develop strategic recommendations and improve performance.
• Experience contributing to marketing strategy, process development, and continuous improvement initiatives.
• Strong project management, communication, and cross-functional collaboration skills.
• Must be a local candidate - this will be a Full-time Flexible Hybrid Position

• Hands-on experience with Salesforce Data Cloud or a comparable enterprise CRM.
• Experience mentoring direct reports and developing high-performing teams.
• Experience with customer lifecycle marketing, loyalty programs, and marketing automation.
• Experience with retail/eCommerce customer marketing.
• Experience using analytics/BI tools such as Power BI, Tableau, GA4.
• Working knowledge of SQL or close collaboration with technical/data teams.

• Generous employee discounts
• Employee discount pricing from various manufacturers
• Paid vacation & holidays
• Medical, Dental, & Vision plans
• 401K
• A FUN PLACE TO WORK!