Lead content creation and alignment for customer and member communications, coordinating email sends and cross-channel messaging.

• Own end-to-end content for customer emails, onboarding communications, and member resources.
• Strong writing, editing, and QA skills with hands-on email platform experience (ClickDimensions, HubSpot, Marketo).
• Cross-functional collaboration to align customer and member messaging across Braze and ClickDimensions.

Responsibilities

• Content Creation (Customer + Member): Write clear, high-impact content across customer emails and enablement materials; Member-facing campaign content (used by our customers and in Braze by the Lifecycle team); Special programming and educational resources; Customer toolkits, decks, and digital materials
• Positioning our care model within messaging people truly understand—and can act on
• Build and send customer-facing emails (product updates, announcements, onboarding communications)
• Manage formatting, QA, testing, and scheduling within ClickDimensions
• Ensure every communication is accurate, polished, and aligned with brand and strategy
• Partner with Customer Success to support client rollout and adoption
• Partner with the Engagement Marketing Manager to support member lifecycle campaigns
• Provide content for onboarding, feature adoption, and seasonal campaigns
• Ensure alignment between customer communications (ClickDimensions) and member messaging (Braze)
• Maintain a cohesive voice across B2B (HR leaders, benefits teams) and B2C (members): clear, motivating, frictionless
• Act as a quality control layer across all outbound communication

Requirements

• 1–3 years of experience in content, marketing, or communications
• Strong writing skills with a focus on clarity, structure, and action
• Experience creating: Email communications; Educational or product-related content; Client-facing materials (docs, decks, or toolkits)
• Hands-on experience with an email platform (ClickDimensions, HubSpot, Marketo, etc.)
• High attention to detail—you catch what others miss
• Experience using AI tools (ChatGPT, Claude, etc.) to improve speed and output quality
• Ability to collaborate across teams and incorporate feedback quickly

Nice To Have

• Experience in healthcare, benefits, or digital health
• Exposure to B2B2C or lifecycle marketing environments
• Familiarity with HIPAA-aware or regulated content