Responsibilities

• Own and lead integration of Express product/offers into BP&C customer marketing audience strategy (e.g., a key product area, segment, lifecycle stage, or top initiative).
• Translate business objectives and customer insights into actionable coordinated marketing plans and program delivery.
• Develop coordinated briefs, strategic recommendations, and messaging frameworks for your priority area.
• Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.
• Lead cross-functional execution across channels, creative development, and customer touchpoints.
• Drive alignment and clarity on your priority with senior partners, advancing risks, trade-offs, and dependencies.
• Measure performance, connect results to important metrics, and apply insights to future planning.
• Mentor junior team members, helping develop strategic capability across the field.
• Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.

Requirements

• 10–12+ years of experience in coordinated marketing, customer marketing, or lifecycle strategy.
• Proven ability to lead complex programs independently and deliver measurable results.
• Strong critical thinking, cross-functional influence, and executive-ready communication skills.
• Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.
• Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.
• Recognized as a strong collaborator and strategic partner across multiple teams.

Benefits

• comprehensive benefits programs
• the chance to work at a global leader in digital media and marketing solutions
• Adobe life, values and culture focus on people, purpose and community
• equal employment opportunity employer statement is provided for transparency (not a requirement of the role)