Customer Marketing Director - Remote US at Neat | Independence, KS | $170K/yr – $185K/yr

Neat

Customer Marketing Director - Remote US

Independence, KS (Remote)

$170K/yr – $185K/yrSenior Level10+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end lifecycle marketing for B2B customers with ABM, webinars, and advocacy at Neat.

Own end-to-end lifecycle marketing across lead nurture, onboarding, adoption, expansion, and renewal.
Must-have: 10+ years in B2B customer lifecycle marketing with nurture and retention ownership.
Standout: ABM programs with sales, plus webinars and customer advocacy initiatives.

Job Description

Responsibilities

Build retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications
Partner with Customer Success on NPS follow-up programs and customer health campaigns
Build the customer reference and advocacy program
Own the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expansion, and renewal
Develop segmentation and personalization strategies to improve relevance and conversion
Oversee email marketing, setting priorities and reviewing sends and automated programs
Own email performance reporting and drive continuous optimization of open rate, CTR, and pipeline conversion
Partner with demand gen and sales to define and tier the target account list
Design and execute personalized, multi-touch ABM campaigns across email, content, and digital channels
Track and report on account engagement and ABM-sourced pipeline
Own the global webinar calendar end-to-end: topic strategy, speaker coordination, promotion, execution, and post-event nurture
Oversee both prospect-facing (pipeline generation) and customer-facing (adoption, expansion) webinars
Manage reporting on registrations, attendance, and downstream pipeline contribution

Neat

4.2 Glassdoor

Neat designs intelligent, simple video devices that make virtual meetings feel almost as real as meeting face-to-face. Seamlessly bringing rich and meaningful experiences to people’s work, interactions and lives across any meeting space, Neat devices have far-reaching audio and video, plus advanced capabilities that support an enhanced, engaging and safer hybrid working and learning environment. Neat was founded in Oslo, Norway, by a team of creative mavericks that, for decades, have shaped game-changing innovations for some of the world’s most recognized video communications brands. For more information about Neat, visit neat.no.

Founded in 2019

NOR

595 employees (48 in marketing)

neat.no

75% recommend to a friend