Responsibilities

• Develop and lead the execution of strategic Account-Based Marketing (ABM) plans, integrating digital and F2F customer engagements to enhance customer understanding of Ericsson solutions and drive demand.
• Participate in sales account planning, sharing market insights with the sales team.
• Analyze strategic customer accounts from market, customer, and competitor perspectives.
• Design, plan, and lead the execution of customer events, workshops, and activities in alignment with Global/Americas campaign activation plans and local business priorities.
• Drive customer engagements and create impactful customer experiences, including presentations to senior customer stakeholders.
• Initiate and strengthen relationships between Ericsson and customer marketing organizations, influencing perceptions of the Ericsson brand and solutions.
• Leverage global, regional, and localized content to proactively engage operator customers in partnership with technical and account teams.
• Co-create customer advocacy content, including customer references, showcasing Ericsson technology solutions in collaboration with customers.
• Collaborate with global Business Areas to develop and deliver customer marketing content aligned with business priorities at both the customer and market level.
• Lead or contribute to region-wide and/or global marketing programs and initiatives beyond the immediate customer unit.
• Champion the adoption of generative AI across customer engagement activities. Leverage AI to personalize customer experiences at scale, accelerate content production and bring new levels of agility and quality to account marketing strategies.

Requirements

• Master’s or Bachelor’s degree in Marketing, Business, Commerce, or an equivalent degree from a recognized institution
• More than 12 years of experience in relevant marketing roles, including product, customer, strategic, digital, and/or field marketing
• Experience working in a global, dynamic, and fast-paced environment
• Understanding of end customer trends and behaviors across both B2B and B2C markets
• Excellent written and verbal communication skills, with strong presentation abilities, including experience presenting to C-level executives
• Experience working collaboratively with sales and customer account teams
• Industry experience in telecommunications and/or IT
• Experience managing complex content and messaging within a B2B environment
• Previous experience in sales, commercial management, and/or strategic consulting is advantageous, especially when combined with B2B marketing experience

Preferred

• Previous experience in sales, commercial management, and/or strategic consulting is advantageous, especially when combined with B2B marketing experience.

Benefits

• Your Health: Ericsson offers excellent health benefits including the choice of three medical plan options and a dental plan option that allow an employee to select the level of coverage that suits their needs. Employees will receive company credits in an amount equal to the cost that Ericsson pays toward the cost of their medical and dental premiums for themselves and eligible covered dependents.