Responsibilities

• Build and execute customer marketing campaigns and programs that drive ARR growth through expansion and upsell motions
• Measure and report on marketing-influenced ARR and pipeline from customer programs
• Partner with Demand Gen and Thought Leadership teams to ensure marketing activity translates to the customer side
• Collaborate with the Product Marketing Manager on customer communications for seasonal product releases
• Synthesize NPS survey data and deliver findings and recommendations to leadership
• Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates
• Build and manage a referenceable customer pool to support the sales process -- reference calls, case studies, and peer review platforms
• Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets
• Identify, recruit, and nurture customer advocates and ambassadors
• Expand the referenceable client list and improve time to fill for reference requests

Requirements

• 8+ years of total marketing experience, with a minimum of 5 years in a dedicated customer marketing and advocacy role in B2B SaaS
• Proven track record on both sides of the function -- customer marketing programs tied to ARR growth AND a referenceability and advocacy practice.
• Experience running ARR-influenced marketing programs with measurable outcomes.
• Hands-on experience building and managing a customer reference pool --reference calls, case studies, G2 reviews, and advocacy activation
• Experience running NPS surveys and synthesizing data for leadership
• Comfortable being the primary owner of a customer marketing function on a lean team. This role is not a fit for someone who has spent their career on a customer
• marketing team of 20 or more
• Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
• Strong project management skills with the ability to manage multiple programs simultaneously
• Bachelor's degree in Marketing, Business, or a related field preferred

Preferred

• HR tech experience
• Experience enabling cross-functional teams (Customer Success, Account Management, Product Marketing)

Benefits

• Stay healthy and happy with our comprehensive medical, dental and vision plans.
• You can also choose from FSA or HSA options to suit your needs.
• Save for your future with our 401K plan that matches your contributions.
• Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
• Own a piece of the company with our #Allin Shares Program.
• Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
• Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.