Responsibilities

• Develop and implement ongoing programs & campaigns that enhance customer engagement, adoption, and retention, leading to measurable improvements in top-line and bottom-line growth.
• Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage and customer retention & satisfaction.
• Spend time with customers to understand pain points, improve the customer experience, and tailor adoption strategies accordingly.
• Track key metrics (e.g., product usage, churn rates, retention rates) to evaluate the success of lifecycle initiatives and optimize investments.
• Cross-Functional Impact: Partner with the business and Digital Marketing team to align on strategies for and execute on customer engagement.
• Manage risks and resolve issues impacting deliverables or objectives effectively.
• Deliver campaigns on time and on budget, ensuring efficient resource management.
• Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions.

Requirements

• Bachelor’s degree in Business, Marketing, or related field, with 5+ years of B2B marketing experience, ideally in the Financial Industry, Payments or Fintech.
• Proven success in lifecycle/retention strategies across digital and multi-channel campaigns, using marketing automation technology to execute strategies.
• Strong quantitative, analytical, and pipeline management skills with the ability to synthesize data into actionable insights.
• Excellent organizational, communication, and interpersonal skills, with the ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments.

Preferred

• Preferred Qualifications: Masters Degree
• AI Tool - Gemini or Marketing Related software
• User AI – Open to utilizing technical skills to apply operational efficiencies and increase marketing intelligence

Benefits

• Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more.