Lifecycle Marketing Manager
TradeEngage
USA (Remote)
$90K/yr - $125K/yrIn-houseFull-timeSenior level4+ years exp.
2 days ago
Customer Lifecycle Marketing Manager
Chicago, IL (Hybrid)
$130K/yr – $160K/yrSenior Level6+ years exp
Posted 4 months ago
Job Summary
Own the end-to-end post-sale journey by designing and delivering data-driven programs that expand revenue, reduce churn, and amplify customer advocacy across onboarding, activation, engagement, and events.
- Own the retention, expansion, and advocacy engines to drive measurable outcomes in NRR, product adoption, and customer sentiment.
- Coordinate multi-channel onboarding, activation, newsletters, events, and community programs to accelerate time-to-value and deepen relationships.
- Instrument and optimize campaigns with experimentation, segmentation, and KPI-led reporting to inform cross-functional decisions.
Job Description
- Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals
- Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers
- Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities
- Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption
- Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community
- Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities
- Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment
- Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes
- Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle
- Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders
LogicGate
3.7 Glassdoor
LogicGate is the leading AI-powered enterprise GRC platform, providing the flexibility, scalability, and intuitive automations that empower leaders to be more effective. The Risk Cloud platform offers a holistic view of enterprise-wide risk, combining AI-driven workflows, real-time insights, and seamless integrations to deliver actionable intelligence. With over 40 purpose-built applications, the no-code platform adapts to any environment and remains easy to use across the enterprise. LogicGate helps risk teams quantify their impact, align with business priorities, and move beyond compliance, supporting sustainable growth, improved operational efficiency, and a dynamic, predictive approach to risk and resilience.
Founded in 2015
Chicago, Illinois, USA
239 employees (16 in marketing)
66% recommend to a friend
91% CEO approval
Salaries
Posted range
$130K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
9 (4% of company)
Median Career Experience
12 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$156M
Last Raise
$113M
Series C, 5 years ago
Funding History
- Jul 2021Series C • $113M
- Dec 2020Series Unknown • $8.8M
- Dec 2019Series B • $24.8M
Traffic Signals
Monthly Visitors
68.5K
Monthly Google Ads Budget
$49.1K
Traffic Source Mix
Search
36.4%
Direct
50.4%
Referral
8.6%
Social
3.2%
Paid
1.2%
Headcount Trend
Current headcount: ~239
Recent News
Links
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