Customer Lifecycle Marketing Manager at LogicGate | Chicago, IL | $130K/yr – $160K/yr

LogicGate

Customer Lifecycle Marketing Manager

Chicago, IL (Hybrid)

$130K/yr – $160K/yrSenior Level6+ years exp

Posted 2 months ago

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Job Summary

Own the end-to-end post-sale journey by designing and delivering data-driven programs that expand revenue, reduce churn, and amplify customer advocacy across onboarding, activation, engagement, and events.

Own the retention, expansion, and advocacy engines to drive measurable outcomes in NRR, product adoption, and customer sentiment.
Coordinate multi-channel onboarding, activation, newsletters, events, and community programs to accelerate time-to-value and deepen relationships.
Instrument and optimize campaigns with experimentation, segmentation, and KPI-led reporting to inform cross-functional decisions.

Job Description

Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals
Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers
Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities
Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption
Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community
Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities
Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment
Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes
Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle
Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders

LogicGate

3.7 Glassdoor

LogicGate is the leading AI-powered enterprise GRC platform, providing the flexibility, scalability, and intuitive automations that empower leaders to be more effective. The Risk Cloud platform offers a holistic view of enterprise-wide risk, combining AI-driven workflows, real-time insights, and seamless integrations to deliver actionable intelligence. With over 40 purpose-built applications, the no-code platform adapts to any environment and remains easy to use across the enterprise. LogicGate helps risk teams quantify their impact, align with business priorities, and move beyond compliance, supporting sustainable growth, improved operational efficiency, and a dynamic, predictive approach to risk and resilience.

Founded in 2015

Chicago, Illinois, USA

239 employees (16 in marketing)

www.logicgate.com

66% recommend to a friend

91% CEO approval